Ofcom, the UK’s broadcasting and telecoms regulator, launched an investigation in the competitiveness of the market for cloud services, specifically Infrastructure and Platform-as-a-Service (IaaS and PaaS), and wished to gather in-depth insight into the experience of businesses using or considering these services.

Our wide-ranging study encompassed 50 one-to one  interviews and a survey of 1000 UK businesses. We explored the topic from all angles, including the benefits of cloud, usage and attitudes of IaaS and PaaS, perceptions of cloud vendors, and a deep dive on switching, specifically the extent to which firms feel locked-in by vendors’ policies.

As well as informing Ofcom’s market investigations, our findings have now been published as part of Ofcom’s interim report and can be downloaded via the link below.