Inspirational insight.
Creatively delivered.

We are an international market research and strategy consultancy. ​

We make brands better

We dig for the human truth at the centre of your brand to help sell more products, discover more customers, create new products and enter new markets.

Experts.

Since 2012, we’ve helped businesses grow organically, through clear and simple recommendations.

International.

We work in over 40 countries with our expert team of consultants to deliver insight that is both globally strategic and locally relevant.

Bespoke.

Expert in quantitative, qualitative and marketing science we deliver bespoke work in a range of sectors and markets.

We’re valued by the best-in-class.

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Case Studies.

We help our clients to push boundaries, driving growth and change across B2C and B2B.

See how we've helped a wide range of brands with diverse marketing, product or service challenges. 

Formula E: Design the new way forward

Formula E: Design the new way forward
Samsung: Innovate within a premium space

Samsung: Innovate within a premium space
VMO2: Quantifying the business benefits of digital and workplace tech

VMO2: Quantifying the business benefits of digital and workplace tech
Bupa: Grow a dwindling customer base, boost sales and prevent high churn

Bupa: Grow a dwindling customer base, boost sales and prevent high churn
Vodafone: Define target segments for targeted sales across brand and product

Vodafone: Define target segments for targeted sales across brand and product
RS Group: Helping RS shift from a house of brands to a branded house

RS Group: Helping RS shift from a house of brands to a branded house
Stonegate x Walkabout: Create the 'Greatest Sports Pubs' in the UK

Stonegate x Walkabout: Create the 'Greatest Sports Pubs' in the UK
CityFibre: Driving faster uptake of full fibre broadband

CityFibre: Driving faster uptake of full fibre broadband
CRUK: Develop an audience framework for charitable giving in order to facilitate strategic growth

CRUK: Develop an audience framework for charitable giving in order to facilitate strategic growth
Action for Children: Define segments for the Christmas charity supporter audience

Action for Children: Define segments for the Christmas charity supporter audience
VOXI: Identifying audiences to build a brand

VOXI: Identifying audiences to build a brand
Centrica: Build and utilise a comprehensive set of personas for major energy investment decisions

Centrica: Build and utilise a comprehensive set of personas for major energy investment decisions
Vodafone Group: Communicate the incredible power of 5G

Vodafone Group: Communicate the incredible power of 5G
Vodafone: Using customer insight to shape a compelling cyber security portfolio

Vodafone: Using customer insight to shape a compelling cyber security portfolio
Ofcom: Gauging the competitiveness of the UK cloud services market

Ofcom: Gauging the competitiveness of the UK cloud services market

Approach.

Everything we do is centred around our three values

Agile

  • Projects and objectives can evolve in so many unexpected ways. Our dynamic approach allows us to shift gears quickly when the unpredictable happens. We acknowledge, adapt and act.

Human

  • People come first in everything we do. Be it client, consumer or colleague, we know that human understanding and empathy are at the heart of delivering great insight.

    When it comes to our clients, we believe in partnerships, not contracts. As your trusted partner, we are dedicated to supporting you at every stage of your journey.

Independent

  • It’s our independence which gives us our flexibility. We have no owners to answer to. That means we can do the right things and give the right advice, at the right time, for the right reason. No targets, no timesheets.

Creativity that cuts through

The right insights can fundamentally transform how you see the world. Unlock opportunity and illuminate new possibilities. Insights inspire change.

But without the creativity to help them land, they get lost. In an age of information overload, it takes innovation to cut through the noise.

At Context+, we blend a rigorous, analytical approach to research with original, imaginative and inventive ways to deliver findings. It’s what sets us apart.

We know how powerful insights are. But only when they’re presented in creative and engaging ways. One doesn’t work without the other. That’s why with Context+, you’ll always receive Inspirational insights. Creatively delivered.

At Context+, we spend our time where it matters and where our experience and expertise can really add value to your business.

Services.


  • Who, What, Where, When, How
    We identify differentiated, sustainable opportunities with new or existing customers, in new or existing markets.

    Our services include:
    Ethnography • Usage & Attitude Studies • Market & Cultural Trends • Segmentation • Persona Development • Market Sizing & Forecasting • Trend & Opportunity Analysis • Target market identification • Insight Harvesting


  • Development of new products and services.

    We increase your market share by adapting and innovating – at the right moment.

    Our services include:
    Product Strategy • Ideation & Co-creation • Proposition Development • Category Development • Concept Testing • Pricing & Volumisation • Product Development • User Trials • Beta Testing

  • Optimised customer experiences.

    We reduce churn, increase sales, loyalty, and operational efficiency.


    Our services include:
    Voice Of The Customer • Customer Journey Mapping • Moment of Truth Identification • Root Cause Analysis • Lapse & Retention Improvement • UX Consultancy • Consumer Experience Programmes • Usage & Attitude Studies

  • Distinct brand positioning.
    We enhance brand resonance and drive greater customer engagement.

    Our services include:
    Brand Strategy & Architecture • Creative Development • Creative Pre-tests • Brand & Value Proposition • Brand Performance & Measurement • Benefit Statement Development & Optimisation

  • “I love partnering with Context+ because they are so good at understanding businesses and their needs, particularly mid-market and use that understanding to dig into the all-important ‘why’ of research.”

    Chief Marketing Officer

    PassFort, a Moody’s Analytics Co

  • “Context+ are amongst the very best agencies I’ve worked with. Their work is always nothing other than top quality and they continually prove that they are experts in their field”

    Head of Customer Research & Insights

    Vodafone

  • “Wow. This is brilliant and is EXACTLY what we needed. We knew you were the right people to help us and I look forward to a longer term relationship to help take our strategy forward. I’m really excited about seeing the final presentation and sharing it with our colleagues.”

    Head of Brand & Strategic Marketing

    Action for Children

  • "Context+ take the time to understand business objectives, previous learnings and different stakeholder perspectives to frame the right research approach. They act like planners more than researchers and this is what makes their research actionable. Context have a wealth of B2B understanding and apply this knowledge to the business question to deliver excellent results"

    Director of Customer Strategy

    Vistaprint

  • “Context+ are amongst the very best agencies I’ve worked with. Their work is always nothing other than top quality and they continually prove that they are experts in their field”

    Head of Insights, Vodafone Group

  • “Without the quality of the insights that they provided, we would not have fully understood our fans’ (and potential new fans’) needs. These insights have been indispensable at helping us to take the right approach in our new brand design which has been a huge success for the business, and the cornerstone for our success this season. The impact of this study has been immeasurable.”

    Jamie Reigle, CEO Formula E

  • “The work Context+ did for us was excellent. It is thorough, comprehensive, and very insightful. I would recommend them”

    Executive Director, Cancer Research UK

  • “I was impressed by the work carried out by Context+. They got the brief and what we were trying to do, they were flexible to our changing requirements and timelines and challenged appropriately”

    Head of Customer Marketing,

    Formula 1

Context+ Team.

  • Rhiannon Price

    Partner

  • Paul Nola

    Partner

  • Philip Cooper

    Partner

  • Chris Satterthwaite

    Chair

  • Jane Passey

    Associate Partner

  • Greg Rendell

    Associate Partner

  • Sam Forbes

    Associate Partner

  • Nick Harrisson

    Head of Design

  • Hollie Davies

    Head of Operations

  • Tom Bullivant

    Consultant

  • Silvia Gatti

    Senior Consultant

Contact.

Let’s talk,

We’re always looking for new opportunities and to build new relationships. Please get in touch and one of our team will be happy to talk through any questions you have.

67-68 Jermyn St
St. James's
London
SW1Y 6NY