Maximising client’s Return on Intelligence
If you want to change the world, you need to start looking at it differently.
We are a marketing and research team that help inspire clients to make the best decisions and maximise their Return on Investment
Everything is bespoke.
We hate cookie cutters and standardised reports. Instead, we adapt our approach to suit the unique challenges of every client and brief. Our work is exponentially more impactful as a result.
We deliver career-defining outcomes.
We help the people we work with do great things. So, when our clients move to a new company, they tend to take us with them. And most of our new client relationships come through referral.
Our clients are the only people we answer to.
We have no owners or shareholders to placate, which means we can focus on delivering the best work for our clients. And because we have no sister agencies, we work very well with partners.
We’re proud to work with the world’s leading brands.
Inspiration that delivers ROI
With expertise in both B2C and B2B.
Brand and communication. Strategy. Innovation. Product development, launch and optimisation. Customer experience.
We spend our time where it matters.
And invest where our experience and expertise can add value to your business.
The Context Curve delivers ROI

We do different.
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Who, What, Where, When, How
We identify differentiated, sustainable opportunities with new or existing customers, in new or existing markets.
Our services include:
Ethnography • Usage & Attitude Studies • Market & Cultural Trends • Segmentation • Persona Development • Market Sizing & Forecasting • Trend & Opportunity Analysis • Target market identification • Insight Harvesting -
Development of new products and services.We increase your market share by adapting and innovating – at the right moment.
Our services include:
Product Strategy • Ideation & Co-creation • Proposition Development • Category Development • Concept Testing • Pricing & Volumisation • Product Development • User Trials • Beta Testing -
Optimised customer experiences.
We reduce churn, increase sales, loyalty, and operational efficiency.
Our services include:
ABM • Sales toolkits • Voice Of The Customer • Customer Journey Mapping • Moment of Truth Identification • Root Cause Analysis • Lapse & Retention Improvement • UX Consultancy • Consumer Experience Programmes • Usage & Attitude Studies -
Distinct brand positioning.
We enhance brand resonance and drive greater customer engagement.Our services include:
Brand Strategy & Architecture • Brand narratives • Portfolio Strategy • Creative Development • Creative Pre-tests • Brand And Value Proposition • Brand Performance and Measurement • Benefit Statement Development and Optimisation
Our People.
Let’s talk.
We’re always looking for new opportunities and to build new relationships. Please get in touch and one of our team will be happy to talk through any questions you have.
67-68 Jermyn St
St. James's
London
SW1Y 6NY
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