Inspired ways to see the world differently.

If you want to change the world, you need to start looking at it differently.

We’re an independent research and strategy consultancy that helps organisations around the world create change by seeing their customers, categories, competitors, culture and context from a fresh angle.

Everything is bespoke.

We hate cookie cutters and standardised reports. Instead, we adapt our approach to suit the unique challenges of every client and brief. Our work is exponentially more impactful as a result.

We deliver career-defining outcomes.

We help the people we work with do great things. So, when our clients move to a new company, they tend to take us with them. And most of our new client relationships come through referral.

Our clients are the only people we answer to.

We have no owners or shareholders to placate, which means we can focus on delivering the best work for our clients. And because we have no sister agencies, we work very well with partners.

We’re proud to work with the world’s leading brands.

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We inspire clients to see the world differently

With expertise in both B2C and B2B.

Brand and communication. Strategy. Innovation. Product development, launch and optimisation. Customer experience.

Formula E: Design the new way forward

Formula E: Design the new way forward
Samsung: Innovate within a premium space

Samsung: Innovate within a premium space
VMO2: Quantifying the business benefits of digital and workplace tech

VMO2: Quantifying the business benefits of digital and workplace tech
Bupa: Grow a dwindling customer base, boost sales and prevent high churn

Bupa: Grow a dwindling customer base, boost sales and prevent high churn
Vodafone: Define target segments for targeted sales across brand and product

Vodafone: Define target segments for targeted sales across brand and product
RS Group: Helping RS shift from a house of brands to a branded house

RS Group: Helping RS shift from a house of brands to a branded house
Stonegate x Walkabout: Create the 'Greatest Sports Pubs' in the UK

Stonegate x Walkabout: Create the 'Greatest Sports Pubs' in the UK
CityFibre: Driving faster uptake of full fibre broadband

CityFibre: Driving faster uptake of full fibre broadband
CRUK: Develop an audience framework for charitable giving in order to facilitate strategic growth

CRUK: Develop an audience framework for charitable giving in order to facilitate strategic growth
Action for Children: Define segments for the Christmas charity supporter audience

Action for Children: Define segments for the Christmas charity supporter audience
VOXI: Identifying audiences to build a brand

VOXI: Identifying audiences to build a brand
Centrica: Build and utilise a comprehensive set of personas for major energy investment decisions

Centrica: Build and utilise a comprehensive set of personas for major energy investment decisions
Vodafone Group: Communicate the incredible power of 5G

Vodafone Group: Communicate the incredible power of 5G
Vodafone: Using customer insight to shape a compelling cyber security portfolio

Vodafone: Using customer insight to shape a compelling cyber security portfolio
Ofcom: Gauging the competitiveness of the UK cloud services market

Ofcom: Gauging the competitiveness of the UK cloud services market

We spend our time where it matters.

And invest where our experience and expertise can add value to your business.

We do different.


  • Who, What, Where, When, How
    We identify differentiated, sustainable opportunities with new or existing customers, in new or existing markets.

    Our services include:
    Ethnography • Usage & Attitude Studies • Market & Cultural Trends • Segmentation • Persona Development • Market Sizing & Forecasting • Trend & Opportunity Analysis • Target market identification • Insight Harvesting


  • Development of new products and services.

    We increase your market share by adapting and innovating – at the right moment.

    Our services include:
    Product Strategy • Ideation & Co-creation • Proposition Development • Category Development • Concept Testing • Pricing & Volumisation • Product Development • User Trials • Beta Testing

  • Optimised customer experiences.

    We reduce churn, increase sales, loyalty, and operational efficiency.


    Our services include:
    Voice Of The Customer • Customer Journey Mapping • Moment of Truth Identification • Root Cause Analysis • Lapse & Retention Improvement • UX Consultancy • Consumer Experience Programmes • Usage & Attitude Studies

  • Distinct brand positioning.
    We enhance brand resonance and drive greater customer engagement.

    Our services include:
    Brand Strategy & Architecture • Creative Development • Creative Pre-tests • Brand & Value Proposition • Brand Performance & Measurement • Benefit Statement Development & Optimisation

  • “I love partnering with We Live Context because they are so good at understanding businesses and their needs, particularly mid-market and use that understanding to dig into the all-important ‘why’ of research.”

    Chief Marketing Officer

    PassFort, a Moody’s Analytics Co

  • “We Live Context are amongst the very best agencies I’ve worked with. Their work is always nothing other than top quality and they continually prove that they are experts in their field”

    Head of Customer Research & Insights

    Vodafone

  • “Wow. This is brilliant and is EXACTLY what we needed. We knew you were the right people to help us and I look forward to a longer term relationship to help take our strategy forward. I’m really excited about seeing the final presentation and sharing it with our colleagues.”

    Head of Brand & Strategic Marketing

    Action for Children

  • "We Live Context take the time to understand business objectives, previous learnings and different stakeholder perspectives to frame the right research approach. They act like planners more than researchers and this is what makes their research actionable. Context have a wealth of B2B understanding and apply this knowledge to the business question to deliver excellent results"

    Director of Customer Strategy

    Vistaprint

  • “Without the quality of the insights that they provided, we would not have fully understood our fans’ (and potential new fans’) needs. These insights have been indispensable at helping us to take the right approach in our new brand design which has been a huge success for the business, and the cornerstone for our success this season. The impact of this study has been immeasurable.”

    Jamie Reigle, CEO Formula E

  • “The work We Live Context did for us was excellent. It is thorough, comprehensive, and very insightful. I would recommend them”

    Executive Director, Cancer Research UK

  • “I was impressed by the work carried out by We Live Context. They got the brief and what we were trying to do, they were flexible to our changing requirements and timelines and challenged appropriately”

    Head of Customer Marketing,

    Formula 1

Our People.

  • Philip Cooper

    Partner

  • Paul Nola

    Partner

  • Gary Muncaster

    Non-Executive Director

  • Sam Forbes

    Director

  • Victoria Maxey

    Partner

  • Amy Bowes

    Director

  • Hollie Davies

    Head of Operations

  • Francis Raho-Jeavons

    Senior Consultant

  • Nick Harrisson

    Head of Design

  • Silvia Gatti

    Senior Consultant

  • Annie Green

    Senior Consultant

Let’s talk.

We’re always looking for new opportunities and to build new relationships. Please get in touch and one of our team will be happy to talk through any questions you have.

67-68 Jermyn St
St. James's
London
SW1Y 6NY

 

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