AURA Innovation of the year 2026
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AURA Innovation of the year 2026 〰️
We Live Context are a finalist for AURA Innovation of the Year. The nomination spotlights the Panasonic collaboration as a standout example of AI-enabled research and marketing innovation.
How to stay ahead as generative AI reshapes the path to purchase as Panasonic navigate new market conditions
Challenge and context:
The rapid rise of AI and LLM platforms (e.g., ChatGPT, Gemini) is transforming how customers research and buy. Panasonic faced faster research-to-purchase cycles, new brands competing in consideration, and shifting buying channels influenced by AI guidance. They needed a refreshed, AI-forward strategy that could keep Panasonic ahead in this new landscape.
Approach:
We Live Context partnered with Panasonic, employing our proprietary survey technology to capture real-life behaviour and map the evolving funnel. The aim was to quantify how Generative AI is changing conversion, benchmark performance against competitors, and provide actionable content and channel guidance.
Impact for Panasonic:
The engagement delivered a data-driven blueprint that sharpened decision‑making, content strategy, and channel placement. Panasonic gained clearer visibility into AI‑driven pathways, enabling faster time‑to‑market and more effective engagement across key stages of the customer journey.
Impactful results
