Maximising clients’ Return on Intelligence
We are a marketing and research team that help inspire clients to make the best decisions and maximise their Return on Investment
We’re proud to work with the world’s leading brands.
With expertise in both B2C and B2B.
Brand and communication.
Strategy. Innovation.
Product development,
launch and optimisation.
Customer experience.
We spend our time where it matters.
And invest where our experience and expertise can add value to your business.
The Context Curve delivers ROI

Inspiring decisions. Delivering ROI.
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Who, What, Where, When, How
We identify differentiated, sustainable opportunities with new or existing customers, in new or existing markets.
Our services include:
Ethnography • Usage & Attitude Studies • Market & Cultural Trends • Segmentation • Persona Development • Market Sizing & Forecasting • Trend & Opportunity Analysis • Target market identification • Insight Harvesting -
Development of new products and services.We increase your market share by adapting and innovating – at the right moment.
Our services include:
Product Strategy • Ideation & Co-creation • Proposition Development • Category Development • Concept Testing • Pricing & Volumisation • Product Development • User Trials • Beta Testing -
Optimised customer experiences.
We reduce churn, increase sales, loyalty, and operational efficiency.
Our services include:
ABM • Sales toolkits • Voice Of The Customer • Customer Journey Mapping • Moment of Truth Identification • Root Cause Analysis • Lapse & Retention Improvement • UX Consultancy • Consumer Experience Programmes • Usage & Attitude Studies -
Distinct brand positioning.
We enhance brand resonance and drive greater customer engagement.Our services include:
Brand Strategy & Architecture • Brand narratives • Portfolio Strategy • Creative Development • Creative Pre-tests • Brand And Value Proposition • Brand Performance and Measurement • Benefit Statement Development and Optimisation
Our People.
Let’s talk.
We’re always looking for new opportunities and to build new relationships. Please get in touch and one of our team will be happy to talk through any questions you have.
67-68 Jermyn St
St. James's
London
SW1Y 6NY
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